Celebrity Chef Harpal Singh Sokhi shares his perspective on the evolving role of social media in the culinary world.
From content quality to algorithm surprises, he highlights the importance of staying authentic and focused on value-driven work.
India’s beloved “Dancing Chef,” Harpal Singh Sokhi, who’s currently entertaining audiences in Laughter Chefs, believes that social media has become an indispensable tool in today’s world. For him, it’s more than just a platform—it’s a powerful space to showcase creativity, talent, and knowledge.
Speaking about the impact of social media on his career and content creation, he shares,
“Irrespective of anything, I keep posting the knowledge I’ve gained—whether it’s on television or social media. I believe that whatever you put your talent into becomes visible to somebody somewhere, and it might help. Recognition might come quickly, or it might take its own sweet time, but if the content is truly good, it will eventually be recognized.”
Despite the positives, Chef Harpal Singh Sokhi is candid about the unpredictable nature of virality and how it affects creators. “It happens, and honestly, I think nobody really knows why the algorithm works for some and doesn’t for others. That’s something no one fully understands. For instance, some foolish recipes ones that are not even applicable in daily routines or in the hospitality industry go viral, and you’re left scratching your head,” he remarks with amusement.
Still, he’s supportive of young creators finding success. Chef Harpal Singh Sokhi says, “I feel genuinely happy for those who perform well with positive content. If something goes viral, I hope it has a positive impact on society and contributes to knowledge sharing.”
Reflecting on the ever-changing landscape of online trends, Chef Harpal Singh Sokhi emphasises the value of putting in the work to create meaningful content.
He shares, “Content keeps changing every month, every six months, every quarter, or even daily. There’s always something new emerging in a different format. But classy, top-of-the-line content takes time. It requires research, thoughtful planning, and doesn’t happen overnight. You need to discuss ideas with your team, observe what’s trending, understand audience reactions, and explore what new things you can do.”
Chef Harpal Singh Sokhi acknowledges the occasional frustration but remains committed to sharing value-driven material. “I don’t get frustrated, but yes, sometimes I feel surprised that content which lacks value still gets views and goes viral. But that’s how social media behaves. So, instead of getting frustrated, I focus on sharing content that is positive and informative. Sharing knowledge is very important to me,” he concluded.
