Ajinkya Jadhav is the tech-driven creator who, under his banner Paparazzi Entertainment, is blending creativity with artificial intelligence.
He has redefined storytelling by using AI to make music videos and web episodics. He feels AI is not just a tool but a way to explore creativity.
Ajinkya Jadhav on How AI Shortens Weeks of Work Into Days
Ajinkya Jadhav said, “Using AI began as an experiment, pure curiosity. But very quickly, we realised AI wasn’t just a tool; it was a collaborator. It showed us possibilities at a speed and scale that would otherwise take weeks. That moment made it clear: this isn’t about replacing creativity; it’s about unlocking more of it.”
He shared that AI has compressed time and added, “Brainstorming that once took days now happens in hours. We can visualize scenes, explore multiple story paths, and test ideas instantly. Planning has become more precise, and execution more confident because the creative risks are already explored before we step into production.”
The Role of AI in Transforming Decision-Making and Execution
“The real power of AI is that it allows us to think bigger, test bolder ideas, and attempt projects that would otherwise feel too resource-heavy or risky,” he added.
Ajinkya believes AI has given a creative edge. He said, “Visualisation is where AI shines for us, it allows us to see the idea before it exists.”
“Script breakdowns become sharper, and characters gain layers because we can explore their emotional arcs deeply. That clarity gives us a strong creative edge,” he added.
Asked how he balances AI-generated inputs with his own creative instincts, he shared that while AI suggests ideas, the decision is on them. He said, “Our instincts remain the final filter. We treat AI like a powerful assistant, it can generate options, but the soul, emotion, and storytelling judgment always come from us. The balance lies in knowing when to listen and when to lead.”
Exploring AI’s Impact on Efficiency, Creativity, and Growth
He admitted that using AI has opened up new creative ideas and concepts. He said, “AI often connects dots we wouldn’t consciously think of new genres, visual metaphors, and hybrid storytelling formats. It pushes us out of familiar patterns and helps explore ideas that feel fresh yet grounded.”
He feels Artificial Intelligence will become an essential pre-production partner. “Actors will use AI to explore character psychology, backstories, and emotional beats even before rehearsals begin. While AI is also creating virtual actors for ads, music videos, and films, the entire creative backbone from writing and direction to emotion and intent remains deeply human,” Ajinkya Jadhav ended.
For latest news and updates from the world of television, music, OTT, bollywood and bhojpuri cinema. Do follow our whatsapp Channel below for more:
Downtown Mirror Whatsapp Channel
