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May 10, 2025 1:10 am

Bold, Couture-Inspired Lip Revolution Is Ready To Kick Off In India

YSL Beauty Introduces THE INKS

With two groundbreaking lip inventions, THE INKS VINYL CREAM and THE INKS BLUR, now accessible in India, YSL Beauty is pleased to present YSL THE INKS. Beauty enthusiasts may now experience a revolutionary lip experience with these eye-catching liquid lipsticks, which are based on couture accuracy and daring originality. Whether you’re looking for the subtle beauty of a blurred matte or the glossy sheen of vinyl, this collection allows you to be your most daring self. With 20 vibrant hues, half of which are traditional nudes, YSL THE INKS adds versatility to any style, from edgy to classic.

YSL THE INKS VINYL CREAM

An ultra-pigmented couture gloss is achieved with this subversively seductive lip ink. This creamy solution, which is 90% loving ingredients, hydrates and nourishes while making your pout fuller, more bouncy and kissable. This high-gloss solution, which comes in ten opulent tones, combines exquisite treatment with long-lasting wear.

YSL THE INKS BLUR

This lip ink, which was inspired by the delicate smoothness of silk and lace, provides a smoky, blurred matte finish that feels airy. It combines sophistication, comfort and intensity in a smooth colour sweep with 70% care-infused ingredients and up to 12 hours of use. Both formulas are presented in recognisable couture packaging with a clear window fashioned like a heart, which pays homage to Yves Saint Laurent’s characteristic flair and devotion.

The four colour families in the collection—nudes, pinks, reds and oranges—are designed to go well with any skin tone and any situation. The future of lip colour is redefined by those who combine creativity and artistry. They are more than simply cosmetics; they are a way for each user to express their uniqueness by selecting their own colour, finish and statement.

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