Actress Hansa Singh, who has been a part of projects like Hunterrr, Page 3, Criminal Justice, Goodbye, Money Hai Toh Honey Hai, Flip, and Tom Dick and Harry, believes audiences are slowly losing interest in social media because of how repetitive and predictable it has become.
She said, “The content has become very repetitive; everyone is doing the same thing. There is too much information, right and false. It’s all about the trust factor now. Plus, attention time is way too short. So it’s multiple factors affecting the social becoming not so social anymore.”
Talking about the monotony of trends and filters, she said, “Everything when it’s new gets all attention and eyeballs, then it reaches its peak and then declines.” She added that humans are always on the lookout for new.
Reinventing is the only way forward. Let’s wait for the new
As a public figure, she admitted that there is some pressure to stay relevant in the social media space. She said, “Sometimes you do feel the pressure to do the trending reel to get reach. But then there are times when you do what you can. For me, it’s a window to connect with my fans and also to reach people who seek advice through tarot and psychic mediums. Now if I give in to competition, I will get burned. So I do go with my pace and space.”
However, she quickly pointed out that the platform has lost its emotional connection. She said, “The search for genuine content is an asking. Plus, the algorithm, which is not in your hand, puts all in the feed that you’re not interested in.”
She called it a game of patience to get the algorithm aligned and said, “Once that happens, you still have life in it, as it’s all about you and your reason to be there.”
Asked how she manages to keep her content authentic, she revealed that consistency and mystery are key. “If you stay true to yourself, one day you will succeed. Being consistent is the only way forward,” she said.
“I don’t post much. Plus, the freshness is when less is more. Then you evolve as a person. Keeping things private makes more sense than telling the world your whereabouts. Mystery always makes the ultimate symphony,” she added.
Sharing her thoughts on algorithms, she stressed that technology has changed the user experience. She said, “You know we are living in the world of AI, and all our gadgets listen to our conversations. You like one post, and you will start seeing them everywhere on your phone. Welcome to the world where you are naked. It’s like the psychic world, where just one like has a snowball effect. So yes, it also helps you to turn it off and talk to your loved ones or step out and keep the phone away. It’s how proactive you are about your life.”
Everything has a saturation point
She believes people today want to see more meaningful content. She said, “Everything has a saturation point. The tilt towards spirituality is also making people more mindful. And of course, slow and steady always wins the race. Life is not a sprint; it’s a marathon. So only being aligned can help.”
She concluded by saying that the future of social media will be a balance between awareness and reinvention.
“The way forward is being aware of new technologies being invented. Gen Alpha is game for all tech, whereas millennials will catch up. Gen Z loves tech. Digital detox is to each his own, it can be done anytime. Given the max youth in our country, I see mindfulness with tech. Tech is not a shooting star but day-to-day life, a professional need. You can hate it, you can love it, but you can’t ignore it,” she ended.
