Gaming on YouTube in India is no longer just about high scores or flashy wins. Over the past decade, a handful of creators have transformed screen time into serious enterprise, building loyal communities and multiple income streams along the way. From storytelling-driven gameplay to professional esports streaming, these gaming creators have quietly built some of the most profitable personal brands in India’s digital economy.
Here’s a closer look at some of the country’s richest gaming YouTubers, explained simply for readers who may not follow the gaming world closely.
Techno Gamerz (Ujjwal Chaurasia)
Techno Gamerz appeals to viewers who enjoy games as stories rather than competitions. His videos, often based on games like GTA V and Minecraft, are narrated like mini web episodes, making them easy to follow even for non-gamers. As of 2025, his net worth is estimated around ₹16.5 crore (about $2 million), coming largely from YouTube advertising, long-term brand collaborations, merchandise sales, and live event appearances, powered by massive
viewership.
Total Gaming (Ajay “Ajjubhai” Variya)
Total Gaming became a household name through consistent gameplay videos of Free Fire and other popular titles. Ajjubhai’s calm voice, clear explanations, and relatable style helped him attract one of the largest gaming audiences in India. He monetises through ad revenue, brand sponsorships, paid memberships, live-stream donations, and his own gaming ventures and dis estimated net worth is approximately ₹18–20 crore.
CarryIsLive (Ajey Nagar)
While Ajey Nagar is widely known for comedy, his gaming channel CarryIsLive has its own identity. His strength lies in blending gameplay with humour, reactions, and commentary that feels like watching a friend play at home. Industry estimates place his overall net worth at around ₹50 crore (about $7 million) as of 2025 from YouTube ads, premium brand partnerships, ticketed live shows, and platform-exclusive deals.
Mortal (Naman Mathur)
Mortal represents the competitive side of gaming. As a former professional esports player, his content focuses on strategy, discipline, and behind-the-scenes insights from tournaments. Unlike purely entertainment-driven channels, his earnings are driven by high-value sponsorships, esports team ownership, streaming revenue, and public appearances.
Lokesh Gamer (Lokesh Raj)
Known for high-skill gameplay and visually engaging videos, Lokesh Gamer caters to fans who enjoy fast-paced action and in-game challenges. His channel thrives on YouTube monetisation, gaming brand endorsements, live stream contributions, and fan-supported memberships and his net worth is estimated around ₹16 crore.
AS Gaming (Sahil Rana)
AS Gaming built its audience through consistency rather than spectacle. Focused primarily on Free Fire content, Sahil’s straightforward commentary and frequent uploads helped him grow steadily. His estimated net worth also sits in the ₹5–10 crore range, comes from ads, sponsorships, and loyal audience engagement, proving scale isn’t the only path to sustainability.
How Gaming Becomes a Business?
These creators earn far beyond views alone. Their income typically combines advertising revenue, sponsored content, live-stream donations, paid subscriptions, merchandise, and offline collaborations. Together, they show how gaming in India has evolved from a hobby into a serious digital profession—one joystick, stream, and story at a time.
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