Digital creator Gauravv Saxena explores how Salman, Shah Rukh, and Aamir Khan have reshaped masculinity in Bollywood—ushering in compassion, vulnerability, and social conscience.
He feels their legacy has opened doors for emerging creators to embrace honesty and realness in their storytelling.
Entrepreneur and digital creator Gauravv Saxena, known for his insightful commentary and innovative online campaigns, recently discussed how Bollywood’s iconic trio—Salman Khan, Shah Rukh Khan, and Aamir Khan—have significantly redefined masculinity for generations of Indian men.
Blending creativity with cultural insight, Gauravv Saxena argues that the evolution of the Khans mirrors India’s own shift from rigid masculine norms to more inclusive, emotionally aware representations.
The Khans Were Cultural Architects
“The Khans weren’t just entertainers—they were cultural architects,” Gauravv Saxena says, adding “Each of them, in their own way, challenged the rigid boxes Indian men were often put into.”
He notes that while Salman Khan initially embodied the quintessential tough guy persona, his roles have gradually transformed to reflect greater emotional depth and compassion. Gauravv Saxena says, “Yes, Salman gave us the classic tough guy—but films like Bajrangi Bhaijaan showed us that even the strongest man can lead with compassion.
That’s a massive shift in narrative.” As Salman matures, Gauravv Saxena notes, his masculinity grows more grounded—“less about rebellion, more about protection and guidance. That’s a growth arc in itself,” he adds.
Gauravv Saxena attributes a major shift in the portrayal of the Indian hero to Shah Rukh Khan’s influence. He notes, “SRK made it cool to be sensitive, vulnerable, and romantic. His characters respected love, family, and emotions. That made a whole generation of men rethink strength.” Today, he adds, Shah Rukh continues to model maturity and emotional depth—evolving from lover to nurturer and reconciler, showcasing a beautiful progression of masculinity.
Impact Beyond the Screen: Shaping Culture and Creativity
Gauravv Saxena holds special appreciation for Aamir Khan, who, he says, brought thoughtfulness and moral depth to the portrayal of male protagonists. “Aamir has always picked projects that matter—whether about education, gender, or social issues. He reminds us that real courage lies in questioning the status quo.” Gauravw notes that younger audiences resonate deeply with Aamir’s socially conscious portrayals, which align with today’s era of awareness and activism.
As someone deeply engaged with modern audiences online, Gauravv Saxena believes the Khans’ influence has extended beyond cinema. He says, “They broke stereotypes so we could explore freely. They made it acceptable for men to talk about love, empathy, fear, failure. That affects not just cinema, but how we communicate, brand, and market realness today.”
Inspired by this shift, Gauravv Saxena says his own entrepreneurial journey prioritises honesty. He shares, “I create for people who want truth—because these actors made honest characters aspirational.”
When asked about the future of masculinity, Gauravv Saxena responds, “We’re entering an era where kindness and self-awareness are no longer seen as weaknesses. The Khans may have opened the doors, but now it’s up to creators—on and off-screen—to walk through them and redefine what it means to be strong.”
With plans to expand his media ventures and digital storytelling, Gauravv Saxena remains part of a generation inspired by cinematic legends yet determined to tell new, conscious stories. “It’s not just about being the hero anymore,” he smiles, adding, “It’s about being human—and that’s the most powerful thing the Khans have taught us.”
