Arjun Bijlani shares his take on the double-edged nature of social media, highlighting its role in fan engagement while warning against addiction and oversharing.
He also weighs in on the growing trend of follower-based casting in the industry.
Television star Arjun Bijlani, known for his dynamic roles and steady presence on the small screen, recently shared his thoughts on the evolving role of social media in an actor’s life. While he acknowledges its importance in connecting with fans, he maintains that it should not dictate one’s time or identity.
You Should Use It, But Don’t Be Ruled By It
“Social media is very important for an actor because it’s the only way to connect directly with fans. There are so many supporters who send love and blessings—it truly means a lot,” he said. However, Arjun is intentional about maintaining balance. “I deliberately keep my social media activity minimal to focus on other priorities. There are many other things in life to focus on. I even have a screen-time limit set,” Arjun Bijlani revealed.
He cautioned that unchecked engagement can lead to dependency. “It can become an addiction if you let it control you. Thankfully, I’ve never been addicted to it,” Arjun Bijlani stated firmly.
Arjun Bijlani also voiced concerns about the industry’s increasing emphasis on follower counts during casting decisions. He said, “People believe casting should depend on social media followers, but I disagree. An actor should be chosen for their craft and body of work, not their online popularity. Many great actors aren’t active online, and that shouldn’t be a disadvantage.”
Touching on the trend of oversharing, Arjun Bijlani added, “Some people make everything public. I feel there should be a limit. Not everything needs to be posted—but it’s a personal choice, and that’s just my opinion.”
Ultimately, Arjun Bijlani believes in staying authentic online. He advised, “You should be yourself on social media, not pretend to be someone else. I don’t overthink what I post—I just share what’s necessary and real.”
