Pratiksha Rai opens up about the rising pressure of consumerism, saying social trends and social media are pushing people toward unnecessary spending.
She also reveals how financial responsibility and family priorities keep her grounded amidst the chaos of trend-driven culture.
Actor Pratiksha Rai, known for her work in Vasudha, Pavitra Bhagya, Titlie and other shows, has opened up about the rising pressure of consumerism in modern India. She highlights how trends, social media influence, and the desire to fit in are pushing people into unnecessary purchases, often at the cost of their financial well-being, mental health, and long-term stability.
Pratiksha shared, “People today buy things even when they don’t need them, only because they are trending. I have so many clothes that I barely wear because I work 13 to 14 hours a day, yet I still end up buying more. There is a constant pressure to look good and stay fashion updated.”
Talking about how social media shapes spending patterns, she added, “Advertisements and influencers have changed people’s behaviour completely. I see people buying new phones every year, even when they cannot afford them. Some save for months just to buy an iPhone because it’s trending. I have even seen people asking for funds on Instagram just to buy a phone. That shows how strong the pressure is.”
Pratiksha believes the emotional impact of these trends is often overlooked. She said, “When everyone around you has the same expensive product and you don’t, it affects you mentally. Even if someone jokes about it, people take it seriously. I know people who take credit or borrow money because they feel left out. That is the sad part of trends today.”
She also pointed out the difference between online appearance and real financial situations. She shared, “I have worked with directors who look rich online, but they do not even have two or three thousand rupees for basic needs. Their feed looks luxurious, but in reality they are struggling. That is the kind of pressure social media creates.”
Reflecting on her own choices, Pratiksha explained, “I save because I care about my family. My brothers and I have medical insurance, but my mother doesn’t because my dad never got guidance about these things. So I save for her emergencies, for a future house, for something of my own. I am blessed that trends don’t influence me the way they influence others.”
In a world driven by trends, Pratiksha reminds us that the real luxury is living on our own terms, not the internet’s.
