Plix, a distinguished name in plant-based nutrition and personal care, is excited to welcome Shehnaaz Gill as their latest brand ambassador, championing their nutrition range with passion and vitality. Shehnaaz will spearhead Plix’s latest campaign, #WeightLossKaBigBoss, focusing on their popular product, Apple Cider Vinegar Effervescent.
Shehnaaz Gill’s own impressive weight loss journey and her relatable persona align perfectly with Plix’s commitment to promoting a healthy and sustainable lifestyle without compromising on taste. Leveraging her substantial influence and authentic connection with her fan base, Shehnaaz aims to extend the benefits of Plix’s plant-based, flavourful, and effective products to a broader audience.
Plix’s Apple Cider Vinegar Effervescent contains 500mg of Apple Cider Vinegar per serving, known to help control insulin spikes, reduce cravings, improve gut health, digestion, and nutrient absorption, all while promoting a feeling of fullness that curbs overeating. Its convenient format—simply drop a tablet in water, let it dissolve, and enjoy—makes it ideal for maintaining wellness routines anywhere, including at the office.
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As part of the #WeightLossKaBigBoss campaign, Plix is releasing two brand films:
The first film contrasts traditional weight management methods like jeera pani and plain salads, which often compromise on taste and practicality, with Plix ACV’s refreshing, effective, and tasty solution. It emphasizes how Plix ACV helps reduce cravings, manage satiety, and achieve realistic weight loss goals when combined with a balanced diet and exercise.
In the second film, Shehnaaz Gill demonstrates her ability to resist junk food cravings at a nighttime party while her friends indulge in burgers, pizza, ice cream, and fries. Her discipline highlights the effectiveness of Plix ACV in curbing cravings and supporting weight management goals.
Speaking about her collaboration with Plix, Shehnaaz Gill expressed her passion for democratizing wellness, making it accessible and enjoyable for everyone, one effervescent sip at a time. She emphasised the integration of Plix Apple Cider Vinegar into her daily routine and aims to make fitness a fun and engaging pursuit for Indians.
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Plix’s co-founders, Rishubh Satiya & Akash Zaveri, emphasised that featuring Shehnaaz in their first-ever brand films marks a significant milestone for Plix. They highlighted Plix ACV’s tastiness and effectiveness in aiding weight loss and managing midnight cravings—a common challenge for many.
Plix is a pioneering brand in plant-based nutrition and personal care, celebrated for its effective and enjoyable product offerings. They are PETA and US Clean Label Certified, committed to using plant-derived ingredients and operating in GMP certified facilities. Plix, a subsidiary of FMCG giant Marico, continues to innovate and expand its product offerings across various categories and channels, promoting a healthy lifestyle rooted in nature’s power.
