Indian Homegrown Brand Hair Drama Co. Takes Center Stage At Who’s Next, Paris, Showcasing Bold Innovation and Indian Craftsmanship
- Hair Drama Co., a proudly homegrown Indian brand, debuts internationally at Who’s Next, Paris 2025, showcasing Indian creativity on a global stage.
- Founded by Priyanka Sanghi, the brand fuses traditional Indian hand-embroidery with cutting-edge 3D printing technology for unique hair accessories.
- Hair Drama Co. is the only dedicated hair accessory specialist in India, offering couture bridal crowns and trendy everyday pieces.
- The brand has notable collaborations with global icons like Barbie™ India, Netflix’s ‘Emily in Paris,’ and Disney’s ‘Frozen.’
- Participating at Who’s Next positions Hair Drama Co. as a leader in driving Indian homegrown brands toward global fashion innovation.
India: Hair Drama Co., a proudly homegrown Indian brand, will make its international trade show debut at Who’s Next, Paris from September 6–8, 2025 (Booth BI 06). This milestone event propels Indian creativity and manufacturing to the world stage, spotlighting how visionary entrepreneurship from India is setting new trends in global hair fashion.
Founded by entrepreneur Priyanka Sanghi, Hair Drama Co. is a testament to India’s thriving, self-made design culture. The brand is renowned for redefining hair accessories, merging luxurious hand-embroidery by Indian artisans with cutting-edge 3D printing technology. Each collection is designed, created, and manufactured in India, making Hair Drama Co. a story of local roots meeting international ambition.
“Being a truly homegrown Indian brand, our heart beats for this country,” said Priyanka Sanghi, Founder of Hair Drama Co. “We’re here to show the world that Indian talent and innovation extend far beyond textiles and jewelry, hair fashion is our frontier, and we are ready to lead globally, powered by India’s legacy of craft and modern ingenuity.”
Hair Drama Co. stands out as the only dedicated hair accessory specialist in India. Its range spans couture-inspired bridal crowns, vibrant capsule collaborations—including official collections for Barbie™ India, Netflix’s ‘Emily in Paris,’ and Disney’s ‘Frozen’ and everyday statement pieces that have found love with Indian celebrities and style leaders.
As a rising voice from India’s new generation of women-led, self-driven brands, Hair Drama Co. anchors its philosophy in bold self-expression, individuality, and the value of #MakeInIndia.
At Who’s Next, Hair Drama Co. makes a statement for all homegrown Indian brands with global dreams demonstrating that quality, creativity, and originality from India can command international attention in even the most dynamic fashion categories.
About Priyanka Sanghi
Priyanka Sanghi, Founder of Hair Drama Co., is a visionary entrepreneur and innovator in the Indian fashion space. A master’s graduate in Finance from the University of Warwick, Priyanka brings deep expertise in business, technology, and design to her work.
With a background spanning tech, content platforms, and e-commerce, Priyanka has been a first mover in every field she has touched including being India’s first and only manufacturer of 3D-printed hair accessories.
Known for her passion for empowering women and her commitment to innovation, Priyanka created Hair Drama Co. to fill a gap in the Indian fashion landscape: a brand for hair accessories that are as bold and expressive as the women who wear them.
She credits her competitive spirit from sports and her global exposure for fueling her ambitions and breaking through the limits of possibility for Indian homegrown brands. Under her leadership, Hair Drama Co. has become a symbol of Indian craftsmanship, originality, and modern entrepreneurship
About Hair Drama Co.
Hair Drama Co. is India’s pioneering luxury hair fashion brand, founded in 2016 by Priyanka Sanghi. Known for fusing traditional Indian craftsmanship with contemporary design and 3D printing technology, the brand has been credited with redefining the country’s hair accessory landscape. Past collaborations include Barbie™ India, Disney, Netflix, and numerous homegrown celebrity endorsements.
Tags : Hair Drama Co, Priyanka Sanghi
