Daksh Sharma Launches Cirqle: A Meaningful Fashion Brand Focused on Quality Over Quantity

Kyunki Saas Bhi Kabhi Bahu Thi 2 actor Daksh Sharma, who plays Nakul in the show, is a proud owner of a small business brand called Cirqle, which specialises in making one-of-a-kind t-shirts that make a statement. It will be available online with the brand tentatively scheduled to launch in the last week of April.

Asked what inspired him to start the brand, Daksh Sharma said, “I’ve always believed that what you wear should mean something, not just visually, but emotionally. Over time, I felt fashion was becoming too disposable, too fast, too repetitive. Cirqle was born from a simple thought: what if we created fewer pieces, but each one felt personal, lasting, and worth holding on to?”

Daksh Sharma on the Inspiration Behind Cirqle

“It’s inspired by the idea of meaningful connections, your inner circle, your journey, your identity. The brand is about slowing down fashion and making it feel intentional again,” Daksh Sharma added.

Cirqle stands for the circles that define us, our friends, our experiences, our growth. Daksh Sharma said, “Life itself moves in circles, and so do the stories we carry. The brand reflects that philosophy. It’s not about chasing trends, it’s about building something timeless that stays relevant across phases of your life.”

Daksh Sharma added that they also make closed cirlcle items, that are exclusive, something people connect with, rather than a purchase. He went on to stress that while most brands are built on volume, his is built on value.

Cirqle’s Philosophy: Buy Less, Buy Better

He said, “Cirqle stands for ‘buy less, but buy better.’ That reflects in everything, fabric quality, detailing, and design thinking. We’re not trying to be everywhere. We’re trying to be worth being part of. It’s a shift from fast fashion to considered fashion—where each piece feels like a conscious upgrade, not just another addition to your wardrobe.”

Daksh Sharma‘s approach to design starts with emotion, not just aesthetics. The focus on “what does this piece say about the person wearing it?” And from there, they move to creating elevated pieces with a strong identity, premium fabrics that feel noticeably different, subtle yet distinctive details that stand out without being loud. He added, “The goal is to create pieces that feel effortless, but still make you feel distinct.”

The biggest challenge in building the brand has been choosing not to grow fast. Daksh Sharma said, “In a market that rewards scale and speed, we’re consciously choosing restraint, limited drops, tighter control on quality, and staying true to the brand philosophy. Another challenge is educating the consumer. Moving people from ‘more for less’ to ‘less but better’ takes time but that’s the shift we’re committed to building.”

Cirqle’s core audience is the new-age consumer, especially those young at heart. He said, “Anyone who wants to stand out, but in a more refined way. They’re expressive, but not loud for the sake of it. They value individuality, but also authenticity. We’re building Cirqle as a community-first brand, where people feel like insiders. Not just customers, but part of a shared mindset around style, identity, and quality.”

Cirqle’s Vision: From T-Shirts to a Lifestyle Brand

Where do you see the brand in the next few years? “Cirqle isn’t just about t-shirts—we’re building a lifestyle. In the next few years, I see it evolving into a premium, culture-led brand that people associate with identity and belonging, not just clothing,” Daksh Sharma said.

“We want to create a strong, tight-knit community, expand thoughtfully into categories, and most importantly, stay true to the idea of buying better, not more. If we can do that consistently, Cirqle becomes more than a brand, it becomes something people genuinely connect with,” Daksh Sharma ended.