Parichay Sharma: There Should Be a Government Organization to Decide Whether a Product Is Misleading
Highlights
- Parichay Sharma says celebrities have a moral responsibility while endorsing products.
- He believes accountability should not rest solely on actors or public figures.
- The actor calls for a government organization to identify misleading products before they reach consumers.
- He says products lacking regulatory approval should never be promoted.
- Sharma believes celebrity endorsements can influence public behaviour by creating FOMO.
- He stresses that government, celebrities and society should share responsibility for consumer protection.
The Centre recently flagged concerns over WhatsApp’s upcoming username feature, citing risks of impersonation, fraud, and phishing, and asked Meta to pause its rollout. The feature had already found celebrity backing. Parichay Sharma, currently seen in Vasudha, thinks the blame is real but misplaced when it lands only on actors.
Parichay Sharma Believes Celebrities Have a Moral Responsibility
He said, “I think morally they should because a lot of innocent people look up to them and believe in them. When you’re going through a certain age, you tend to idolise celebrities and follow them. That’s why there should be a moral responsibility.”
But he doesn’t think actors should carry it alone. Parichay Sharma said, “If you look at it from a financial perspective, the responsibility shouldn’t be only on actors. Actors, cricketers, politicians, and businessmen, whoever is influential, should all be responsible for what they endorse. We have examples like Sachin, who never used to do advertisements for alcohol and such products.”
The practical limit is clear to him. Parichay Sharma said, “When you’re talking about products like cosmetics or any other consumer products, it is very difficult for an actor to research whether the product will actually be good for people or not. There should be an organization from the government’s side that decides whether a product is misleading or giving false information. If it is, then it should not even come to the market.”
Why Actors Cannot Verify Every Consumer Product
On promoting features before regulatory approval, Parichay Sharma drew a firm line. He said, “No, I don’t think so. Because if it has not received a regulatory green light, then promoting it means you’re actually surpassing the government’s norms or the norms of society. In that case, it would be wrong on the actor’s part.”
Star power does influence how people adopt technology without asking questions. Parichay Sharma said, “Of course it does because it creates FOMO. If some star is using it, people get influenced and inspired to use that technology. It creates a feeling that they are missing out on something in their lives.”
When regulators raise red flags, Parichay Sharma believes the first failure is systemic.He said, “First and foremost, if a product does not meet the required standards, it should never be allowed to enter the market. It should be the government’s responsibility. But if it has already reached the market, then yes, as a matter of moral responsibility, of course, the actor or celebrity should clarify whether they are associated with it or not or speak the truth.”
Parichay Sharma on Promoting Products Before Regulatory Approval
On endorsement deals becoming more transactional, he pushed back on singling out performers. Parichay Sharma said, “Yes, they are, but it should not be put only on the actors or celebrities that they are just collecting a paycheck and ignoring their moral responsibility. There should be a balance because if you put all the moral responsibility on the shoulders of one person, that is also not correct. There should also be proper norms for how that product was allowed to reach the market.”
Full accountability on celebrities alone doesn’t sit right with him. Parichay Sharma said, “The priority should be ensuring that a product does not enter the market if there are serious concerns surrounding it. If it is associated with children or if it can influence their mindset and they are likely to follow it, then yes, there should be partial responsibility on the actor’s part. But to put 100% accountability on their shoulders is not right. There should also be responsibility on the part of society.”
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